About Us
Engineered for performance. Designed for longevity
Discover Our Journey
Redefining Roofing for the Next Generation
EcoRoc is a U.S. based building materials company pioneering the use of proprietary composite eco-polymer technology in next generation roofing systems.
Our advanced roofing tile is designed to deliver long term durability, cost efficiency, and lightweight performance while maintaining refined architectural aesthetics.
Developed for the U.S. construction market, our products provide a modern alternative to traditional roofing materials, combining advanced engineering with practical construction needs to deliver long-term performance and value.
Who We Are
EcoRoc was founded with a clear objective: to introduce meaningful innovation into an industry that has remained largely unchanged for decades.
Our focus is on developing practical, high-performance solutions that align with the evolving needs of modern construction, from efficiency and scalability to long-term reliability.
By bridging advanced materials engineering with real-world application, EcoRoc is building a foundation for the next generation of roofing systems.
Our Vision
Our vision is to accelerate the adoption of advanced roofing systems across the United States while expanding into broader global markets.
Through continued innovation and scalable growth, EcoRoc aims to establish a lasting presence in the next generation of building materials.
Who We Are
EcoRoc was founded with a clear objective: to introduce meaningful innovation into an industry that has remained largely unchanged for decades.
Our focus is on developing practical, high-performance solutions that align with the evolving needs of modern construction, from efficiency and scalability to long-term reliability.
By bridging advanced materials engineering with real-world application, EcoRoc is building a foundation for the next generation of roofing systems.
Our Vision
Our vision is to accelerate the adoption of advanced roofing systems across the United States while expanding into broader global markets.
Through continued innovation and scalable growth, EcoRoc aims to establish a lasting presence in the next generation of building materials.
Leadership Team
A team of industry experts combining decades of experience in advanced materials, global manufacturing, and sustainable building innovation.
Xu Liu
Founder & Chief Executive Officer
Mr. Liu Xu is an internationally recognized expert in energy conservation with nearly 30 years of experience and over 200 major projects in green energy and waste heat recovery. As Founder and CEO of EcoRoc, he is leading the development of Virdura™-based roofing systems and driving innovation in sustainable building materials
Can Yang
Co-Founder & Head of China Operations
Mr. Can Yang is a Co-Founder of EcoRoc and Head of China Operations, leading strategic planning, factory management, and supply chain development. He oversees production systems and ensures efficient delivery to the U.S. market.
Jackson Carpenter
Business Manager
Jackson Carpenter oversees daily business operations, ensuring alignment between strategy, sales, and execution. He plays a key role in optimizing processes, managing client relationships, and supporting growth initiatives to drive operational efficiency and long-term success.
Asianna Willman
Web Developer & Marketing Operations
Asianna Willman leads the development and optimization of digital platforms while managing marketing operations that support brand growth. She integrates design, performance, and automation to deliver a refined user experience and drive strategic marketing initiatives.